Over the past decade, many marketing platforms have become popular and many have fallen away. However, one channel that has remained there over time is email marketing.
For any online business that wants to succeed, email marketing must be a major component of its marketing strategy. It offers the ability to build and maintain a list of contacts you interact and build a relationship that fosters growth.
When it comes to email marketing, two services stand out from the rest. AWeber and GetResponse. So how these two services compare, and what can they offer you? Here’s what you should know.
Consider their Cost
AWeber and GetResponse charge recurring fees, so overall cost may determine which of the services you go for. Although you may initially find the pricing structures complicated at first, they are actually based on the number of subscribers acquired. However, as your business begins to generate more revenue, the extra costs will be absorbed.
AWeber offers a basic package of 500 subscribers for $19 per month, although the first month is $1, a further 2000 subscribers costs an extra $10 and additional increments of between 10,000- 25,000 subscribers cost up to $149.
With GetResponse, you get a 30-day free trial, after which you would be paying $15 for up to 1000 subscribers, $25 for 2500 and additional increase with growing list.
Both of these services have large enterprise package for high volume customers, and also offer discounts for signing up on an annual basis. On the while, AWeber is slightly expensive than AWeber, however AWeber has introduced a new free plan, which is a big advantage to newcomers. We will look at this free plan later on in this article.
AWeber has become known for its simple and user-friendly service. AWeber is always trying to improve things so that their customers can enjoy the service better. This include adding graphics and template options.
One of AWeber’s major benefits is the ability to make things as simple or as complex as you need. If you are looking for a “set it and forget it” email marketing service, their drag and drop system will let you load series of emails. They have many templates and opt-in forms that are sleek and professional. However, with their HTML editor, you can build custom emails and send them at specific times within the day for best results.
GetResponse has previously been known for being slightly less user friendly and didn’t provide plenty of templates and opt-in forms. However, these issues have now been addressed with the introduction of “Autoresponders 2.0,” a significant upgrade. The scheduling has a stunning calendar system, which makes things crystal clear and intuitive for all user levels.
There are also many nice templates and graphics for a variety of markets as well as for generic use, while, like AWeber, their schedule and cycle management is quite sophisticated.
Reporting and analytics
When presenting reports and analytics online, we expect beautiful designs and both AWeber and GetResponse satisfy this need by providing ample graphs and tables to help track emails.
These graphs and tables are well formatted so that you can quickly and easily find out information when you need it. The usual data like email open rates, unsubscribe rates, links clicked are available. But there are also other important information which include your return on investment (ROI), found when you place a tracking code on your website.
There are many reporting options with both services, but GetResponse edges this as they greatly emphasize on their ‘Intuitive Email Intelligence,’ which is exceptional.
Managing subscribers and segmentation
Email marketing and promotion does not require so much work when a campaign has been set up. But to maximize your campaigns and generate a high ROI, is is important to learn how to effectively manage your subscribers.
AWeber allows to segment your lists in many different ways, which include people who opened your emails, their location, the product they purchase and more. When you start to collect email addresses, AWeber lets you add custom options so as to segment people onto different lists. This is very effective as you can then create custom emails to truly zero in on a niche, allowing the reader to enjoy a more personal experience.
GetResponse, like AWeber, also provides a variety of options to manage and segment your list. The options they offer are similar to what AWeber offers, allowing for the creation of multiple groups to let you create as many segmented groups as you want for a more focused targeting. This could be confusing, but AWeber and GetResponse have made the segmentation rules as easy to follow as possible and you can start very simply before having to add any complexity.
If there are lists from other email marketing services or address books, you can add them to your various lists with AWeber and GetResponse, making list management as smooth as ever. However, the contacts will need to confirm that they wish to be added to these lists.
With Aweber and Getresponse, you get a landing page creator out of the box, which lets you use different templates as well as a drag and drop editor to customize it to your satisfaction.
However, Getresponse edges Aweber here.
For people who would rather not spend hours manually coding landing pages, GetResponse landing page editor makes it quick and easy to build landing ages that matches your desired design.
There are more than 100 landing page templates on GetResponse currently, and all are customizable without having any HTML knowledge. All their templates are mobile responsive and can be A/B tested.
Aweber’s landing page builder is more basic in nature. It doesn’t have as much templates as GetResponse and has no A/B testing. However, its interface is more user-friendly.
For many customers, it is essential to integrate with a 3rd party service. With AWeber, you can easily integrate with the popular shopping carts today, such as PayPal. Authorize, and so on so customers can be added to a list. As all business owners know, a list of buyers is very valuable and this integration makes it fast to do, almost immediately. A customer can purchase an item and immediately receive a ‘welcome’ email. And it’s not just shopping carts too, AWeber has different social apps that allow you to get new subscribers from Facebook and WordPress.
GetResponse is also good for integration with 3rd party service. There is an ‘App Center’ where you can control various eCommerce and social sites where you gain subscribers from. Also, it has excellent functionality.
GetResponse supports major names such as Amazon Payments, Google Checkout and WordPress. AWeber and GetResponse both have excellent integration services but the sites they support don’t overlap much, so ensure you know what each services offer that can fulfill your particular need.
AWeber New Free Account
AWeber has also introduced their AWeber Free Plan, a completely free email marketing and landing pages plan to help businesses fast. It was released in response to the challenges small businesses are facing due to the COVID-19 pandemic. The free plan seeks to remove the cost barrier to entry for small businesses who need email marketing and landing pages, but just don’t have the financial means to access it yet.
What Comes With AWeber Free Plan?
- Grow an email list: Grow your list with AWeber’s sign up forms. The free plan offers ability to send 3000 emails monthly to 500 subscribers.
- Create and send newsletters: You can access to all of AWeber’s tools for content creation such as drag-and-drop email builder, smart designer, as well as email templates numbering in hundreds, library of professional images, and more to send professional newsletters to your audience. You will also be able to automate email campaigns, saving time and energy.
- Build unlimited landing pages. AWeber free offers a library of templates to start creating landing pages and growing your list.
- Ease of migration: It is easy to migrate to AWeber Free if you already use another email service provider fast and at no extra cost.
Changing your email marketing service is not something you would want to do as a last resort. Which is why, it is extremely important that you make the right decision from the get go. As you have learned in this article, AWeber and GetResponse are two of the biggest names in email marketing and for a reason. They continue to improve on their products.
If you are starting out on a budget, you would get a slightly more affordable service with GetResponse. The difference won’t be much, but recurring costs can add up. With design and template options. Altogether, AWeber and GetResponse do a pretty decent job with email marketing. You can’t go wrong with either and whichever one you choose is down to personal preference.
Their core services are now at an almost even level, which mean you can use the services to a very advanced level without suffering any loss in performance, whichever company you settle for.
If you are not sure of which one to choose, avail the use of their trial options. As mentioned already, there’s a 30-day trial for GetResponse and the new AWeber Free plan. This is a great way to get a feel of these products before making a final decision.